Verinova Ventures
Verinova is thrilled to announce its investment in Pure Kaktai, a pioneering beverage brand that has captured our attention with its unique approach to refreshment and sustainability. We were immediately drawn to Pure Kaktai's unique value proposition. In a crowded beverage market, their use of the prickly pear cactus fruit sets them apart, demonstrating the power of innovation and differentiation in building a successful brand. Pure Kaktai's purpose-driven approach, innovative product, and focus on sustainability perfectly align with our investment philosophy. We believe they have the potential to disrupt the beverage industry and inspire a new generation of health-conscious and environmentally aware consumers. With this investment we hope to support their market push in the Nordics and UK. About Verinova:
Verinova is a venture capital firm focused on investing in purpose-driven brands in the FMCG industry. We believe that business can be a force for good, and we are committed to supporting entrepreneurs who are creating positive social and environmental impact.
www.verinovagroup.com
About Pure Kaktai:
Pure Kaktai is an organic beverage brand that offers a range of refreshing drinks made from the prickly pear cactus fruit. The brand is committed to sustainability, health, and social impact. www.purekaktai.com